Heineken.
Celebrate Whatever You Call Us.




Australians love a good nickname for beer. So Heineken gave their audience some billboards to share their favourites. But they needed ads to celebrate the outdoor campaign’s submissions on social media. So we came up with these.








Heineken.
Name vs Name.




Once we’d gathered up all the names, we decided to let Australia decide which one was the best. We paired our eight favourites off in a round robin over a period of two weeks.