Open for Travel.
As lockdown was ending, AMEX were concerned. If they couldn’t get people redeeming their travel rewards, their partners might pull out of their programs. So we reminded people that while the rest of the world was still opening up, AMEX was good to go.
After phase one alone, card spend at Australian hotels lifted by 142%, and Singapore gained 60% more enrollments in the program. The campaign ran for another two years following its launch.
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